For the beginners, may be at odds with the foreign terms that may be the first time we read, below are the words that are often encountered around the Adsense program, hopefully by understanding these terms, our revenues could be more increased, so that his deeds will rise too :-)
Here are the terms we need to know:
Account Activation
After successfully sending the application verifying Adsense and email address, AdSense team will evaluate the applications and send us an email to us within a period of several days, sometimes up to 2 weeks if we receive an application, then we can activate Adsense account by logging into your account and start Adsense copy and paste the AdSense code into your site page where we want to put Adsense.
Account Creation
Making Adsense Account. Adsense account will we get if our application is received Adsense program. Then we can begin to log into the member area of our Adsense account.
Actual Cost-Per-Click / Actual CPC
The number of expenses incurred by advertisers for each ad click they receive. Actual CPC is usually the same as or lower than the maximum price that the CPC has been determined.
Actual Cost-Per-Thousand-Impressions / Actual CPM
The number of expenses incurred by the advertiser for each view / appearance of their ads. Actual CPM will usually equal to or lower than the maximum price prescribed CPM.
Ad layout
Ad format that will be displayed on the site publisher (the owner Adsense account). A publisher can choose the format appropriate to its site. Starting from the size, shape and appearance of the Adsense ads that will appear, even including the color.
Ad Layout Code
The HTML code will be placed by the publisher of the web page that has been approve.
Ad Rank
Ad position on a web page based on the average and the ad is a maximum cost-per-click advertising (CPC).
Ad Server
Computer operated by a third party that serves ads to send to the website where the ad will be displayed. Use Ad Server is very helpful in increasing trust between advertisers and website owners because each calculation objectively managed by third parties.
Ad Unit
Type of ad views generated from one kind of Adsense code.
Adjustments
For some reason, the income we get the possibility to enter the debit or credit, this information can we check in the 'Payment History?. Adjustments existence allows us to check on payments, the number of valid clicks and other things.
AdSense For Search Fees
The statement contained in a written agreement Google Adsense, in which we receive revenue from Adsense is still to be cut off by the cost of others. This agreement applies only to a particular publisher.
AdWords
One of the programs offered by Google in the form of PPC (Pay Per Click). Companies who want to promote their products or services can join the program. Adwords ads that appear on the Publisher site called 'Adsense'.
Alternate ads
Alternate Ads allow us to monitor ad space when Google is not showing targeted ads to the pages of our site. By determining the image or ad server in accordance with the desire, then we can ensure your ad space is always used effectively, either by targeted advertising content or by our own choice.
Alternate Ads will appear at the moment there are no targeted ads are available for our web page. If this happens, the ad space is no longer on-brand in the name of 'Ads by Google', but can we determine in accordance with the wishes.
Check Fees
Specific costs incurred for delivery of pay checks or stop payment checks.
Click
In the context of Adsense Publisher reports, associated with a visitor clicks on ads in Publisher page. This column also includes invalid clicks that are not profitable. Meanwhile, click on public service ads are not included in the Adsense Publisher reports.
Click Fraud
Showing Adsense ads using a variety of ways to increase the number of fraud clicks for advertisers. People who do this click fraud will get money from the clicks generated even though the click is not from the actual customer.
Clickthrough
Click on banner or other ads. Each click will be connected directly to the advertisers website link.
Clickthrough Rate (CTR)
In the context of Adsense Publisher reports, CTR is the number of Adsense ad clicks divided by the number of times the Adsense ads.
Color Palette
Adsense provides an opportunity for every publisher to make changes to the color ads will appear. Color Palette enables us to ensure that the text color, background and border are appropriate or matched with our site.
Competitive Ad Filter
List of URLs that can be created and stored on the publisher account in order to block ads from certain URLs. By adding a specific URL, then our site will not show ads from that URL.
Content
A general term often used to describe information in a digital context. It can be in the form of web pages, or in the form of a collection of information such as sound files, text, images and video.
Contextual Advertising
There are Sponsor links that appear alongside related content and not from Search Engine, such as news articles.
Cost-Per-Click (CPC)
Expenses incurred by the advertiser each time a visitor clicks on their ads. Google AdWords has a CPC pricing system itself.
Cost-Per-Thousand-Impressions (CPM)
Expenses incurred by the advertiser each time their ad appears 1000 times and recorded by the Search Engine.
Crawl
How to robots Search Engine in exploring every page of our site.
Distribution Preference
Allows Adword advertisers to display their ads on the search field, content or products into the Google network. Not all Google Adwords ads will appear on the page Adsense website.
Effective CPM (eCPM)
Cost per 1000 appearance. In the context of the publisher, CPM is useful to compare the income derived from the different channels and some advertising programs. The calculation is obtained by dividing total earnings by the number of times per 1000. For example, if the publishers get $ 180 from 45,000 emergence, then the same CPMnya $ 180/45, or $ 4.00.
Geo-Targeting
AdWords advertisers can choose to display their ads to target specific locations and languages. Adword ads will appear on the site depending Adsense Geo targeting settings made by the advertiser and Adsense site owners.
Google Adsense
One of the Google program that allows publishers make money from Adsense ads placed on targeted Web site. Hence the spirit of it if you want to learn adsense :-)
Google Advertising Network
Google Adwords ads not only appear on Google but also in the entire Google advertising network. Including search sites such as America Online, CompuServe, and Netscape, etc.. Likewise with content sites like the New York Post, Macworld.com, JavaWorld, LinuxWorld, HowStuffWorks, etc..
Maximum Cost-Per-Click
The maximum CPC costs that need to be removed by the advertiser.
Maximum Cost-Per-Thousand-Impressions
Maximum CPM costs necessary to issue by the advertiser.
Mod
Mod is short for Modification.
Niche
A very specific market includes products and services specific.
Page eCPM (Effective aka. CPM)
Cost per 1000 ad to appear. Viewed from the perspective of publishers, CPM is useful to compare the income derived from the different channels and some advertising programs. The calculation is obtained by dividing total earnings by the number of times per 1000. For example, if the publishers get $ 180 than 45,000 times an ad, then the same CPMnya $ 180/45, or $ 4.00.
Page Impression
A Page Impression is calculated each time an ad unit appearing on the site publisher.
Page View
The calculation of how many times visitors access a web page. Page view can be used interchangeably with the page impression.
PSA
Public service ads that will appear if there are no targeted ads or if Google can not detect the content of a web page. Publisher will not get the benefits to clicks derived from PSA ads.
Publisher
Website owners who follow the Adsense program by placing the Adsense code in several pages of his website.
Script
Computer program interpreted programming languages such as JavaScript or perl which is used to create dynamic site content.
Site Scraper
Also known as 'Site Strippers' or 'Scraper Sites'. Programs that many people use to create similar websites like directories. Almost all the 'Site Scraper' has no unique content of his own creation, all obtained from other websites in search engines.
Site Targeting
Ad delivery process from the advertiser to the visitors targeted through the targeted site's content.
Skyscraper
Type of Adsense ad units vertical.
Smart Pricing
Google is always analyze the data coming into their network constantly. If a particular click data which they have shown a decrease, then Google is willing to lower the price to be paid by advertisers for that click.
Spider
Automatic software programs also known by the term? Boots?, Served to explore and follow every development of a web page with hyperlinks contained. Used by search engines to build the index.
Templates
View standard layouts containing basic details of a page.
Terms Of Service (TOS)
Rules to be followed and agreed upon by those who want to use the services offered. For example, by breaking the Google TOS, then we can be removed from Adsense. For more details about the rules set Google, Google adsense please visit our policies
Hopefully by knowing the terms above, we will be more eager to learn adsense.
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